Jersey City’s Via surpasses 1 million rides since introduction in February 2020


Jersey City’s Via public transit service has surpassed one million rides since being introduced just before the COVID-19 pandemic in February 2020.

Photo via Firefly.

By John Heinis/Hudson County View

“The record ridership for our Via microtransit service is just one measure of its incredible success. The service continues to provide vital transportation for exactly the communities that it was intended to uplift,” Mayor Steven Fulop said in a statement.

“A recent survey of riders showed that 51% of riders reported an annual household income below $50,000, 88% of riders identified as non-white, and 58% of riders identified as women. In addition, over 70% of the rides are shared, with each vehicle completing an average of 4.2 trips per hour, and more electric vehicles are being added to the fleet, which supports our City’s climate and sustainability goals.”

At this time, Via is a go-to form of transit for around 50,000 Jersey City residents and visitors per month, most of whom are lower-income and people of color, according to data compiled by the city.

Via’s app algorithms match riders headed in the same direction into one vehicle, creating efficient and sustainable routes without length detours.

Additionally, riders without smartphones can also book by calling a phone number, with wheelchair-accessible vehicles are available upon request.

Recent data has proven that most Jersey City Via trips are considered “essential” – 61% of riders reporting they primarily use the service to get to work, school, or for doctor appointments and healthcare, the mayor’s office said yesterday.

Furthermore, the most common pickup and drop off points include Jersey City’s public transit hubs that connect with nearby New York City and neighboring Hudson County cities.

As a result of the service, low-to-moderate income residents have access to 35% more jobs, schools, and hospitals within 30 minutes travel than they did before it existed.

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