Intelligent Transportation Society of N.J. names Jersey City’s Via project of the year


The Intelligent Transportation Society of New Jersey has named Jersey City’s Via microtransit effort as the 2022 Outstanding Program of the Year.

Photo via Firefly.

By John Heinis/Hudson County View

The selection is being awarded to Jersey City’s Via program based on the following criteria social and economic sustainability, uniqueness/originality of innovation, demonstrated need, and future value.

“We sought to improve mobility with an affordable and reliable transportation system, and as a result, low- to moderate-income residents now have access to 35 percent more jobs, schools, and hospitals within 30 minutes than before Via Jersey City existed,” Mayor Steven Fulop said in a statement.

“We’re grateful ITSNJ recognizes our efforts with this competitive award, and we remain committed to finding innovative solutions that break down the systemic barriers disproportionately affecting our urban areas most.”

Recent data has proven that most Jersey City Via trips are considered “essential,” with 61 percent of riders reporting they primarily use the service to get to work, school, and doctor/healthcare appointments.

Additionally, the most common pick-up and drop-off points include Jersey City’s public transit hubs that connect with New York City and neighboring Hudson County cities.

Since launching in February 2020 as the state’s first on-demand public transportation service, Via Jersey City has surpassed 1 million rides and serves more than 57,000 riders monthly.

The service was introduced with the goal of extending the reach of Jersey City’s existing mass transit through efficient, tech-enabled shared rides to serve areas formerly considered “transit deserts.”

“Each year, ITSNJ presents awards for outstanding projects that advance the use of Intelligent Transportation Systems in New Jersey,” added ITSNJ Awards Committee Chair Jennifer Marandino.

“ITSNJ is proud to recognize the City of Jersey City’s successful Via on-demand microtransit program, especially given the theme of this year’s annual meeting: Transportation Equity Through Technology. The project helps provide an important linkage for the local community, providing accessible and affordable transit options.”

Via Jersey City continues to receive national as a national blueprint for how city-funded microtransit programs can expand access to public mobility.

The flexible transportation model, which is powered by software from Via, the leader in TransitTech, allows any rider in the city’s service zone to book an on-demand ride through the Via app or by calling 201-514-6637.

For more information on Via Jersey City, please click here.

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