Vision Media up for awards for Rodriguez, Sacco, Jersey City Airbnb referendum campaigns


Secaucus-based public relations firm is up for three Stanley F. Reed awards for their work on three separate successful Hudson County campaigns this year.

Vision Media Vice President Phil Swibinski.

By John Heinis/Hudson County View

The firm’s work recognized includes a piece of mail produced for West New York Mayor Gabriel Rodriguez and the New Beginnings team in West New York in the “Best Mail Piece for County, Local or Judicial Campaign (Non-Partisan)” category, as well as a bilingual mailer on behalf of North Bergen Mayor Nick Sacco and his re-election team in the “Best Spanish Language Direct Mail Piece” category.

Specifically, the West New York mail piece accused then-Mayor Felix Roque of not caring about the town after buying a “2 million mansion” in Weehawken, illustrating him carrying out a stack of boxes that includes dishes, clothes, fraud, lawsuits and indictments.


A portion of a mailer Vision Media produced for the New Beginnings West New York team in the spring.

Furthermore, the Sacco mailer was one that saw the longtime mayor endorsed by U.S. Sen. Bob Menendez (D-NJ), U.S. Rep. Albio Sires (D-8), and Assemblyman Pedro Mejia (D-32) – one of his legislative running mates.

Additionally, a mailer Vision Media produced for the New York Hotel Trades Council as part of the closely watched referendum on Airbnb regulations in Jersey City last November is a finalist in the “Best Mail Piece for Ballot Initiative” category.

This piece highlighted how an “illegal Airbnb hotel” was proof that Jersey City short-term rentals needed to be regulated.

All three campaigns were ultimately successful, with the Sacco and Rodriguez slates sweeping their elections and the “Yes on Municipal Question #1” campaign winning in a landslide in Jersey City.

“It’s an honor to see our firm’s creative output continue to be recognized and the hard work that our entire team put in last year be spotlighted with these three Reed Award nominations,” Vision Media Vice President Philip Swibinski said in a statement.

“Our firm prides itself on providing our clients with creative, effective campaign media that helps them cut through the noise and connect with their target audiences, and each of these mail pieces show our commitment to delivering strong messages that resonate with voters, move public opinion and help win elections.”

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