Hoboken hires News 12 N.J. veteran Marci Rubin to serve as public safety spokeswoman


The City of Hoboken has hired News 12 New Jersey veteran Marci Rubin as their senior public information assistant, who will primarily serve as a spokeswoman for public safety issues.

By John Heinis/Hudson County View

“I am thrilled to be taking this next step in my career and to be bringing more than 25 years of experience in journalism, media relations, and communications to the City of Hoboken, my home for over a decade,” Rubin said in a statement.

“I am particularly excited to be working with Mayor Ravi Bhalla and Public Safety Director Ken Ferrante, along with the heroes who protect and serve the Hoboken community to continue to expand public engagement and increase transparency.”

A 15-year Hoboken resident, Marcin previously worked as a general assignment reporter and fill-in anchor for News 12 for nearly two decades (first at Long Island and then NJ), where she also produced Emmy Award winning features.

She will work with the city’s public safety divisions, serving as media liaison and social media manager for the Hoboken Police Department, Hoboken Fire Department, and Office of Emergency Management.

Rubin will also provide communication support on a variety of other public safety matters and will earn a salary of $80,000 a year, according to city spokeswoman Marilyn Baer.

While the city council under the impression that a spokesperson would be hired for the police department when a budget allocation was made back in October, the position was meant to encompass all public safety departments.

“Marci’s passion for the City of Hoboken and her wealth of experience and knowledge made her the ideal fit for the position,” added Mayor Ravi Bhalla.

“She will be a tremendous asset to the city who will work tirelessly to keep residents informed of the Department’s ongoing efforts to protect our community. I look forward to her service to our city.”

This is the third new hire the city announced on Friday, with Bianca Hoffer and Lori Hetzel being named the city’s first two social workers under the Office of Constituent Services.

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  1. Nothing against the woman but Ravi can’t stop spending for self-promotion. He just keeps spending more to promote himself. Nothing will end the truth of the Ravi Terror Flier, a crime against Hoboken people.

  2. What will Vijay be doing? Oh that’s right maybe he’ll be taking his regular leave of absence to work “unbiased” on the council races…. Or maybe his representing of dispensaries became a real win!