Sacco campaign’s ‘Shady Bunch’ ad up for national award, Wainstein isn’t impressed

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“The Shady Bunch” is one of two campaign ads produced by Vision Media on behalf of North Bergen Mayor Nick Sacco, and at the expense of his then-opponent Larry Wainstein, are up for national awards – though Wainstein is calling it “a cheap imitation.”

Vision Media Marketing Inc.’s two entries submitted to Campaigns and Elections magazine’s 2016 Stanley F. Reed Awards have both been named Finalists in their respective categories, the company announced in a news release this morning.

According to the event invite, “The Reed Awards, named after Campaigns & Elections founder Stanley Foster Reed, embody excellence in political campaigning, campaign management, political consulting and political design.” The event is being held on February 17th in Charleston, S.C.

The firm’s two submissions, “The Shady Bunch” in the Best Local TV Ad category and “La Gran Vida de los Ricos y Mentirosos” in the Best Spanish Language Direct Mail category were both attack ads that went after Wainstein.

The first, which is embedded above, went after Wainstein for the company he keeps with a 30-second song set to the beat of the classic “Brady Bunch” theme song, while the second called into question if Wainstein is truly a North Bergen resident.

Lifestyles of the RIch and Shady

“Drawing sharp contrasts between our clients and their opponents is one of our specialties and can be a vitally important part of a campaign,” said Paul Swibinski, the Vision Media president, in a statement.

“When those messages can be delivered with humor you have an even better chance of connecting with the voter and leaving a lasting impression, as both of these pieces clearly did. We are excited to see our work recognized like this and hope to bring home these awards in February.”

While the “Shady Bunch” ad received widespread praise throughout the tri-state area, it goes without saying that Wainstein and his supports weren’t exactly thrilled with it.

West New York attorney Mario Blanch, a longtime supporter and friend of Wainstein who is depicted and mentioned in the ad, almost immediately filed a defamation lawsuit against Sacco and Vision Media.

As only Hudson County View reported at the time, Blanch also accused Vision Media of ripping off a 2009 Republican attack ad by the Association of Community Organizations for Reform Now (ACORN) against Barack Obama.

In a text message this afternoon, Wainstein took a similar stance.

“It [the Shady Bunch ad] is nothing more than a cheap imitation by a second rate imposter attempting to pass off someone else’s work as his own,” he said.

” … The real award Swibinski should receive is a lifetime achievement award for being a political hack who earns millions of dollars a year on the backs of taxpayers, while many North Bergen families struggle to make ends meet.”

Phil Swibinski, Paul’s son and the vice president of Vision Media, essentially laughed off Wainstein’s criticisms.

“The fact that Larry is still getting this worked up over an ad from almost a year ago tells me two things — that he’s an incredibly sore loser and that the ad must have really hit the mark. Hopefully it leaves as big an impression on the voters at the Reed Awards.”

The 2009 Shady Bunch ad can be viewed here:

6 COMMENTS

  1. It was the funniest ad to date. But it hit right in the heart.the truth is Joe Mocco is running things and Larry is the puppet.just when u think Howie grows up he shows his true colors. Sour grapes!!

  2. First and foremost, the ad is not original. It mimics a conservative ad used to attack President Obama and Acorn in 2009. It is nothing more than a cheap imitation by a second rate impostor attempting to pass someone else’s work off as his own.

    It is not surprising though. Sacco and his political henchman Paul Swibinski, the unindicted co-conspirator in a criminal government investigation, haven’t had an original idea in the 30 plus years that Sacco has remained in office.

    The real award Swibinski should receive is a lifetime achievement award for being a political hack who earns millions of dollars a year on the backs of taxpayers, while many North Bergen families struggle to make ends meet. My concern is being a voice for those families, not Swibinski who is the voice of the corrupt Sacco Administration.

    Here is the original ad:

    https://youtu.be/Kh6nJuPd3SM=

  3. Maybe you can be a voice in Franklin Lakes where you live. I think you would have done better without Joe Mocco. You took your
    Frustration out on Nick just to get even for you not building. Your not a bag guy it’s the way you handle yourself. Booing Brian stack showed your class. I feel bad that all the money you wasted could have been used on your kids wisely.

  4. Sadly, Swibinski’s ad is a rip off of other much older campaign ads that can be easily found on Youtube. To say one is up for an award is like a kiddies beauty pageant where ones pays to enter the contest and are self nominated. Cheesy for them to even try to get a story out of it, even cheesier to copy someone else’s ideas and pass them off as your own. Come to think of it, when was the last time the Swibinski’s won a tough campaign?

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